This book is about business success and provides some idea, constructs, business models and business architectures to help the reader to find ways to win the business game against its competition. The focus is on being “Street Savvy.” Accordingly, the book is written in conversational style- not too formal or too colloquial.
This book is NOT intended to be a marketing textbook nor a book specifically on leadership. There is a raft of books dealing with these subjects. So, while there are several chapters on leadership, I would look at these chapters to augment the thinking of leadership gurus. Some people may think that this book is about marketing because of the focus on the customer, innovation and brand. And clearly these are marketing subjects.
We believe that you will be able to get practical ideas and utility from the concepts in this book. And hopefully these will help your business grow profitably. And we are always here to help if you need us.
Our book is available in a Kindle edition on Amaon or a paperback from Lulu Press. To order our book click the link below.